Originally Posted by JeffreyCH
Look at any snowboard mag, it looks like a thrasher mag from the 80's. Look at skier mags, aimed right at people my age. WHY? Because we have the money, we buy the gear for our kids, we have the time to do things we enjoy.
The comment about mags is an especially good one, and no-one's brought it up yet. I'm a bit of a magazine addict, but I only buy the snowboarding annual product showcase mags, because the rest of them are more about attitude than information. Haven't bought a ski mag in a long time, but they used to have useful articles like how-to's, personal anecdotes, yadda yadda.