Apple isn't going away. They're still the dominant force in electronics. It's just that the sheen is slowly wearing off. They haven't done anything innovative in quite sometime. I think people are slowly starting to wake up and realize that all the stuff Apple hypes as new and awesome, others have been doing for years. The iPhone was revolutionary when it first hit the market. It set the stage for what smartphones have become. However, in the last 3-4 years, the iPhone has been reactionary, not revolutionary. They're just trying to keep up with the competition now and I think the general public is starting to realize that.