Kind of like their coffee?
The real reason Nike doesn't have to make good boots is because they don't have to. Just make something soft and squishy right out of the box and they'll work great for all the snowboard posers who only ride them 2-3 times a year. Nike does a good job attracting brand whores, especially when you throw $400 pricetags on them, then offer an even shittier boot at $200 which is the one everyone actually buys, because it too has a swoosh.
Is that any different than most boots? The branding that is. Thirty Two, DC, and New Balance/686 all have huge ass product placements on them. People don't hate on them for that. Doesn't that seem to strike you as sort of silly Nike hate?