I don't like spending money anywhere. I have too little of it to begin with :P
But since I love snowboarding and really want to get better at it, I've made some effort (and an investment):
So far my jacket is turning out to be the most expensive piece of gear I got. Followed by the board (which I got on a deal), the goggles (needed a pair badly and fast before my 1st time out), the pants and bindings were really close (got last year's bindings also on a deal, way below MSRP) - and I haven't gotten the boots yet. Oh and my gloves were super-cheap, not even worth mentioning. And socks were even cheaper. That's it!