I size down 1/2 to a full size in snowboard boots vs. street shoes, and these were no exception. It's a great boot overall. As with any focus boa boot, you can make it softer by not tightening the boa as much.
15 LibTech TRS HP . 15 NS Snowtrooper . 13 Salomon Pow Snake
15 Now Drive . 14 Now Drive
14 Flow Hylite