Brands get hyped because they're the shit, that's the bottom line so get use to it. NS has their shit together and they're getting hyped for a reason. You think they're hyped now? Wait until next years boards hit the market. Their tech is getting better every year.
Originally Posted by Leo
I've been anti-hype on other products like the Skate Banana and Union bindings.
It's funny you say that because Union went through the same thing you're seeing with Never Summer now (I agree the skate banana rides like a $10 whore). I got on Unions 6 years ago and hyped the shit out of them because they're solid. Within 2 years BA and Nivek make it their personal Jihad to take the brand down. NS better be ready for the same shit.
In my experience with NS so far...pretty legit.