Brands get hyped because they're the shit, that's the bottom line so get fucking use to it. NS has their shit together and they're getting hyped for a reason. You think they're hyped now? Wait until next years boards hit the market. Their tech is getting insane.
It's funny you say that because Union went through the same thing you're seeing with Never Summer now (I agree the skate banana rides like a $10 whore). I got on Unions 6 years ago and hyped the shit out of them because I fucking love them. Within 2 years BA and Nivek make it their personal fucking Jihad to take the brand down. NS better be ready for the same shit.
In my experience with NS so far...fucking legit.
Lol yea you and I used to debate Unions in those Flow threads. Ah the good oL days.
Anyway, I'm not hardcore on the Union or Skate Banana hate. I gave my opinion and that was that.
Critiques are useful. It's this anti-anything popular attitude that is weird.