Leo, my main point was the reason you (and many of us) had never heard of them before is because they just joined. Not an issue; I get it. Why wouldn't the design team be members here? Keeping them all accessible and in one place makes sense. Of course they would need to be members here for that to happen.
The reason it might seem suspect is because they are new here AND affiliated with NS. Their credentials are not in question, nor is the decision to have them on the team.
BUT, it's not too far off from a member coming on here with a low post count and having affiliation with a product. Except they often get shit for it and have to earn their merit as a member before taken seriously.
I have not suggested the new sbf/NS members have done anything suspect. I'm saying it might appear to be suspect because we've never heard from them before. The rest of you - I'll say congratulations. You all have had a presence here prior, so that's different.
I certainly hope you don't think I am overreacting. Honestly I really am not bothered either way. Just giving an opinion on how it might be perceived. It also doesn't come across well when people appear to be hostile about it all. That goes for both sides of the argument.
The business side of this is that never summer is probably paying vertical sports for that board.
Next they create a team to live in that board and generate content.
This is basically an old-school version of social marketing.
You see this all the time in the auto-forums.