It's not advertising, it's exposure. Neversummer isn't asking me to sell their boards. They're asking me to give them, and you, an honest opinion. I can't speak for the other design team members, but that is what I plan on doing.
I would have never stepped foot on a Never Summer board because they have never appealed to me. But now they're making a solid effort to develop their park/freestyle boards the same way they've done with their big mountain stuff. My plan is to ride the boards, figure out what they need to get rid of, what they need to keep, and what they need to add. And my opinion doesn't trump anyones. If someone's got something to add about a product I'm on, anyone is welcome to chime in.
I get it. Like I said, I really don't have a problem with it. It just seems odd that one brand would have an official sbf related presence/entity and some raising of eyebrows is to be expected.
This level of exposure is smart advertising
. No denying that. Again, not a problem. NS might not be asking you, Extremo, to "sell" their boards. But every post, comment, etc on the brand will benefit the brand in the end. Whether their intent is to bring a better product to the industry or generate talk then cash out in the end doesn't really matter when it comes to exposure. It appears the intent of NSDT is the former, which is solid. But even bad press is good press as it's said. I commend NS for a brilliant exposure strategy. Very smart