^+1. Burton's are extremely popular just because of their marketing and their previously good track record(when their things were made in the US). They get all the snowboarders that are very well known. Point and case, Shaun White. He's very well known. But the Cartel's are very well made, BUT their are "better" (better in quotation marks because it's up to your personal preference. There is no such thing as a binding being better than other's) bindings out their. Flux, Ride, Rome, Union, all make more comfortable bindings, and they just handle better in my opinion. Take a look into these companies.