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Old 02-04-2013, 09:08 AM   #260 (permalink)
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Join Date: Sep 2009
Posts: 3,010

I know that there has been a lot said about Addidas and their entry into the snowbaord market. One question that was brought up was how much would Addidas commit in terms of originality and design vs how much they would rely solely on heavy sponsorship, etc. We spent a half hour with the designers at SIA and snapped some photos and video. These are well thought out boots with a very cool (and easy) multi zonal lacing system, Soles developed through a tight partnership with Continental, an articulating outer with a nylon reinforced back, and tech heavy liners and footbeds. They fall at the high end of the market pricewise and are limited to two models at the start, but the boots do look great in person.

This locking closure at the ankle hinge isolatesthe lower zone in a very simple and secure manner. Each of the hooks above has teeth to allow fine tuning to the cuff zone.

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