I'm going to sound like a douche for a sec, but drop the price of the complete in your first ad. A user could easily go online to another website and buy that brand new complete for what you are asking for it.
Across the board, at cost, all gear is the same. Unfortunately, it's the shipping and customs that rape us and drive the cost up, as well as the typical mark up for shops so that they can cover the cost of the bills.
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