yeah, i mean, i've "owned" lots of "businesses" over the years, lol. i've done tour selling grilled cheese, 7 layer burritos, beer, patchwork clothes, hula hoops, t-shirts, other things that i won't mention.
the people i typically targeted were what we call "custies", meaning those kids that have their parents wallet in their back pocket that just come to the show for all the mystical magical moments that they may be able to buy, but aren't really living the life.
the people i employed i called my "secretaries" and basically i'd send them off to do the work of selling my shit & they'd bring me back the money. in exchange they'd get a lil off the top for doing the bitch work.
and i've gone by lots of "business" names over the years. i typically called them aliasas, though