It's really similar to what's on the Salomon Villain this year. It makes total sense and in my personal opinion this and other similar "relaxed" camber profiles should basically replace anything else with full camber.
nivek, did you get the chance to try it out already?
i am currently looking for a new board for my wife for next year: i want to get her a twin freestyle board (either hybrid or flat) which can still hold an edge on hardpack and float a bit better than a regular camber.
might the new K2 (don't remember the name right now) fit the bill?