Yep, snowboard.com at it's height was very good. But the problems came along just as Facebook was opening up its registration to anyone who wanted to join. It didn't just take down snowboard.com but look at Myspace then vs. now. As Jed points out it is much easier to just make a FB snowboard group than it would be to try and draw people away from somewhere they're already established. It can be done, FB took down Myspace, Hi5 and the like but something like golf or boarding has such narrow appeal that it would be a seriously uphill battle.