We aren't conforming to a marketing scheme.
Really? It looks like most of the shit you're selling is just run of the mill basic apparel with a big ass white or black dot on it. That seems like a marketing scheme to me.
I also don't understand companies that try to claim they don't have a marketing scheme. Either you have one or you're just pissing in the wind. If you don't have a targeted demographic in mind and you don't have a plan on how to reach and appeal to that targeted demographic then you have a very slim chance of being successful.