Here’s How Canada’s Prime Minister Justin Trudeau Just Bought His New Snowboard Setup

L-R: Top of The World Co-Owner Cory Hackett, Prime Minister Trudeau, and Top Co-Owner Eric Dionne. Photo credit:

What happens when the Canadian Prime Minister wants a new board, boot and binding setup? Like everyone else goes to his local snowboard shop and just buys one. Well, for the most part.

Eric Dionne, co-owner of Ottawa snowboard shop, Top Of The World, says that Mr. Trudeau’s assistant called the store a few weeks ago stating the Prime Minister wanted to get a new setup for the year. And few minutes later Top Of The World co-owner Cory Hackett was on the phone with the PM himself.

“He just said he wanted to ride a Canadian board, so that narrowed the options for us,” says Dionne. “So we asked him a few more questions about his riding style and went from there.”

Dionne says they then sent Mr. Trudeau a list of recommendations based on his preferences and the PM did all his own online research on the gear, making his own selections. And from that point, Dionne and Hackett just placed the custom order on his behalf since a few of the more unique items weren’t in stock at the store.

“You want to know how to get the best service of your life from a sales rep?” Dionne says. “Tell them the Prime Minister is looking for a new setup.”

The Shreditor-In-Chief ordered an Endeavor Clout 162, Union Team Limited bindings and Vans Sequal boots. Then, around 5:30 pm yesterday, Mr. Trudeau came by the Rideau St. location with six RCMP officers at his side, to pick up and try on his new gear. And he paid what anyone else would’ve paid—”retail minus 20% since there’s a sale on now.”

“It started off really professionally—and we were all really nervous—but after a while he was really relaxed and even started cracking a few jokes, ” adds Dionne.

‘The PM wasn’t afraid to pick up a screwdriver either. He worked with us on setting up his board to his liking.”

Coincidentally, when Mr. Trudeau goes snowboarding, two officers have to go with him, and apparently they hate it because they can’t keep up. The Prime Minister really can shred. Back in his pre-politics days, Mr. Trudeau even listed Option Snowboards and Airwalk as sponsors. No stranger to the mountains, the PM has also been a spokesperson in the past to help promote avalanche awareness for the Canadian Avalanche Association after tragically losing his younger brother, Michel to a slide in 1998.

We hope to see him on the mountain sometime this year. Here’s what he picked up:clout_series.jpg 2AGH20-HERO b59ab6bf3b7a3fe79d2e2871567409b354835aea_m