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Old 03-23-2011, 02:02 PM   #1 (permalink)
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Default NZ & Burton

90% of what I see for sale in NZ is Burton, do Kiwis love Burton or is just the way the industry has been governed over here?
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Old 04-26-2011, 02:49 AM   #2 (permalink)
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We have pretty good coverage of the top brands thruout the retail side of the snow industry here. Burton represent a large side of the market here yes as the brand has had a long association with the country. thru its $$ behind the NZ Open since forever and the company have been sending their riders down here filming and shooting for the B(how many times has terje heli'ed in canterbury..........alot)they have a large presence. the market is nothing like US/Euro and is small and spreadout over our two rocks. i know i see other brands out there tho not in the voluumes of the B.
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Old 05-17-2012, 02:19 PM   #3 (permalink)
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heres a little info for the kiwis.
higher ground, the sole distributor of burton and their brands(anon, red, gravis AK) has just gone into recievership. basically they had mad debts, and cant afford to be what they used to. burton had such a heavy presence because as new zealand was emerging mainstream within the industry, burton(as they do) jumped on and capitalized. a good mate of mine owned one of the first snowboard shops in the country, and burton made it all happen. but looking to the future, other brands are stepping up. sportive, a distributor out of CHCH has smith optics, Ride, K2, and a few other big names and they will be pushing big time.

i know this from working at 2 major board shops in queenstown, and burton will be in the shadows of other, emerging labels.

check out ALTA in queenstown, or Small Planet Sports on shotover, both hook it up. everything you need between the two.
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Old 06-07-2013, 05:37 AM   #4 (permalink)
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Cool Burton

well as a Queenstown local 13yrs ,been snowboarded couple yrs longer than that ....
I personal just really like the burton gear currently(And I say that will be the same for many kiwis) not saying other brands don't make good gear only really been the last 3 years I've been on Burton decks only(run 2 boards/bindings each season) loving the EST set-up these days ....but other gear boots -thirtytwo-Ride outerwear etc ....

many of my mates also like the burton Boards/bindings .....just the way it is
now if some other brand comes out with a better setup I'll try it out for sure..

As for Burton fading into the back round locally....bout as likely as Toyota being surpassed in sales by Mazda

Also find RnR the best in town for gear in Qutown

Last edited by JBM NZ; 06-07-2013 at 05:41 AM.
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Old 06-07-2013, 06:59 AM   #5 (permalink)
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well as a Queenstown local 13yrs ,been snowboarded couple yrs longer than that ....
I personal just really like the burton gear currently(And I say that will be the same for many kiwis) not saying other brands don't make good gear only really been the last 3 years I've been on Burton decks only(run 2 boards/bindings each season) loving the EST set-up these days ....but other gear boots -thirtytwo-Ride outerwear etc ....

many of my mates also like the burton Boards/bindings .....just the way it is
now if some other brand comes out with a better setup I'll try it out for sure..

As for Burton fading into the back round locally....bout as likely as Toyota being surpassed in sales by Mazda

Also find RnR the best in town for gear in Qutown
What.

Burton has been fading for a while now. And no, that's not the same for many kiwi's - most I know hate Burton as a brand and only speak well about the Bindings. I'd say we love to hate Burton more than anything.

It's hard to argue with the silent support shown for their bindings, and the biggest reason people get their boots is for the warranty and availability. As for the boards? fuck knows why people buy it other than the name.

That being said, I got my first pair of cartels in the states this season. They broke one day 1. Got them replaced. never ridden them since. I've never liked burton bindings before, I just couldn't resist an NZ$500 product for $140.
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Old 06-08-2013, 03:15 AM   #6 (permalink)
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What.

Burton has been fading for a while now. And no, that's not the same for many kiwi's - most I know hate Burton as a brand and only speak well about the Bindings. I'd say we love to hate Burton more than anything.

It's hard to argue with the silent support shown for their bindings, and the biggest reason people get their boots is for the warranty and availability. As for the boards? fuck knows why people buy it other than the name.

That being said, I got my first pair of cartels in the states this season. They broke one day 1. Got them replaced. never ridden them since. I've never liked burton bindings before, I just couldn't resist an NZ$500 product for $140.
I beg to differ, I am a brit living in NZ. Burton seem to have a larger market share out here compared to the UK. They advertise and promote their gear well and back it up with a good warranty and customer support system. In addition to this they set up the park at the remarkables in Q town for example. I hear very little about other brands over here and on demo days see very few from the other major snowboarding brands and I am up at one of the main resorts every weekend.

I think Burton make a good product and always have, I have tried other brands when I was living in the UK and they were good but I preferred my burton boots (moto then ion), bindings (cartel) and board (Jussi).

Also NZ Shred is a great shop on shotover street in Q town, got my new recent Burton gear from there
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Old 06-08-2013, 03:47 AM   #7 (permalink)
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U are either a burton fan or not a fan. Personally I am not a fan and refuse to buy their stuff from clothing to boards or anything. Though I did have a burton love playboy series which was a good learning board. Burton flood the market with way too many shit boards which are probably all the same with different graphics. The Flying V was a major let down imo
Have recently become a lib tech fan as of last yr and can't honestly see that changing! Such a nice ride and a board u can depend on no matter what you throw at it.
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Old 06-08-2013, 03:49 AM   #8 (permalink)
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I beg to differ, I am a brit living in NZ. Burton seem to have a larger market share out here compared to the UK. They advertise and promote their gear well and back it up with a good warranty and customer support system. In addition to this they set up the park at the remarkables in Q town for example. I hear very little about other brands over here and on demo days see very few from the other major snowboarding brands and I am up at one of the main resorts every weekend.

I think Burton make a good product and always have, I have tried other brands when I was living in the UK and they were good but I preferred my burton boots (moto then ion), bindings (cartel) and board (Jussi).

Also NZ Shred is a great shop on shotover street in Q town, got my new recent Burton gear from there
That's because you hang around the type of people who are on the Burton bandwagon. I never said Burton don't have a big market here. I only said they have already started fading away. Go up TC and you'll see rossignol do numerous Demo days. I don't remember seeing a Burton Demo up there at all last season.

I own a pair of Burton bindings and got a free burton board last season. I've ridden the board twice and hated it (to be fair it's a goddamn dominant, basically an LTR). I've ridden their other boards, and well, they're boards. Nothing special about them, and I would much rather get a different brands board that performs just as well for less.
As I say, my bindings broke day 1. Though I don't discredit the bindings as I know a lot of people who ride them and they do hold out.
Flux and Union have been starting to move in on the bindings scene here lately. Bataleon have always had a decent hold in the southern lakes area and boots are all over the show.

It's who you know and where you are that will depend on how you see Burton in NZ - They target the beginnesr-intermediates whereas most other brands target the intermediate-advanced, and where are all those higher end riders? Southern lakes, Cardys/snow park. Burton was in early so they managed to get a strangle hold on stores - that doesn't mean people want it, it's just there and it's sold to them, half of them don't know better.

The view of Burton in NZ is subjective, but they are definitely not loved by Kiwis. They are just here, and were here early on.
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Old 06-08-2013, 09:04 PM   #9 (permalink)
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Default bollocks

The view of Burton in NZ is subjective, but they are definitely not loved by Kiwis. They are just here, and were here early on....

Really ?? well up Coronet yesterday I seen plenty burton gear round...not loved
well maybe in your small mind...but many do
this whole "Burton hate crowd" are absolute tools IMHO

Personal I really like thirtytwo boots have owned burton Ion's , Vans etc in the past ,,,,but at present I'm a fan of the thirtytwo boots.....not going go round hating on other brands not my style or most boarders

.... Everyone I know, like myself running EST/ICS system likes it....(Guess is the reason why Burton took over Forum)

Last edited by JBM NZ; 06-08-2013 at 09:10 PM.
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Old 06-09-2013, 12:52 AM   #10 (permalink)
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The view of Burton in NZ is subjective, but they are definitely not loved by Kiwis. They are just here, and were here early on....

Really ?? well up Coronet yesterday I seen plenty burton gear round...not loved
well maybe in your small mind...but many do
this whole "Burton hate crowd" are absolute tools IMHO

Personal I really like thirtytwo boots have owned burton Ion's , Vans etc in the past ,,,,but at present I'm a fan of the thirtytwo boots.....not going go round hating on other brands not my style or most boarders

.... Everyone I know, like myself running EST/ICS system likes it....(Guess is the reason why Burton took over Forum)
Oh we're moving into this Territory now are we? Well yeah, if you're in with the weekend warrior crowd, struggle down a slope of 30 degrees without a slip slide and think it's an amazing day when you get 5cm of dust on crust- Yeah, any old brand will do you fine and I bet you'll gobble that salesmans pitch on how burton are fucking great because that's one of the few brands they stock.

Who's got the small mind exactly? the person who dislikes Burton for a reason or the person who's too blind to understand why they're disliked? Does no one have a good reason to hate burton? I already stated my bindings broke day one, but I've never liked the feel of burtons bindings to be honest. I've been less than impressed by any board I've ridden, and their boots have never fitted my feet properly either.
But that's right, my extensive training within the industry, years experience riding and on multiple brands gear doesn't entitle me to which brands I am allowed to like or dislike does it?

I have many friends who buy Burton on proform, not because they love the gear, but because it's easy and cheap. They know those boards are going to break within the warranty period and they'll get a new one. Same with the boots.
The same concept does not work for others buying burton- The board won't break in time for that warranty, but when it breaks they'll have to buy another one, and it's probably going to be burton, because hey, this shops sells it and the guy inside said they were good! More people end up with burton because they don't know better, not because they love the brand.

Also, I've got no idea what you mean by "burton overtook forum". Are you implying you didn't know Burton bought Forum when it was an already failing brand, years ago, to give it a second chance? Forum died because they couldn't keep up with other brands construction and tech. People stopped buying them, but not to buy Burton, just to buy any other brand. Burton's EST had nothing to do with it, otherwise every other brand that doesn't use EST would go that way as well.
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