The view of Burton in NZ is subjective, but they are definitely not loved by Kiwis. They are just here, and were here early on....
Really ?? well up Coronet yesterday I seen plenty burton gear round...not loved
well maybe in your small mind...but many do
this whole "Burton hate crowd" are absolute tools IMHO
Personal I really like thirtytwo boots have owned burton Ion's , Vans etc in the past ,,,,but at present I'm a fan of the thirtytwo boots.....not going go round hating on other brands not my style or most boarders
.... Everyone I know, like myself running EST/ICS system likes it....(Guess is the reason why Burton took over Forum)
Oh we're moving into this Territory now are we? Well yeah, if you're in with the weekend warrior crowd, struggle down a slope of 30 degrees without a slip slide and think it's an amazing day when you get 5cm of dust on crust- Yeah, any old brand will do you fine and I bet you'll gobble that salesmans pitch on how burton are fucking great because that's one of the few brands they stock.
Who's got the small mind exactly? the person who dislikes Burton for a reason or the person who's too blind to understand why they're disliked? Does no one have a good reason to hate burton? I already stated my bindings broke day one, but I've never liked the feel of burtons bindings to be honest. I've been less than impressed by any board I've ridden, and their boots have never fitted my feet properly either.
But that's right, my extensive training within the industry, years experience riding and on multiple brands gear doesn't entitle me to which brands I am allowed to like or dislike does it?
I have many friends who buy Burton on proform, not because they love the gear, but because it's easy and cheap. They know those boards are going to break within the warranty period and they'll get a new one. Same with the boots.
The same concept does not work for others buying burton- The board won't break in time for that warranty, but when it breaks they'll have to buy another one, and it's probably going to be burton, because hey, this shops sells it and the guy inside said they were good! More people end up with burton because they don't know better, not because they love the brand.
Also, I've got no idea what you mean by "burton overtook forum". Are you implying you didn't know Burton bought Forum when it was an already failing brand, years ago, to give it a second chance? Forum died because they couldn't keep up with other brands construction and tech. People stopped buying them, but not to buy Burton, just to buy any other brand. Burton's EST had nothing to do with it, otherwise every other brand that doesn't use EST would go that way as well.