NZ & Burton - Snowboarding Forum

rich hand · 03-23-2011, 01:02 PM

90% of what I see for sale in NZ is Burton, do Kiwis love Burton or is just the way the industry has been governed over here?

kneedeeppow · 04-26-2011, 01:49 AM

We have pretty good coverage of the top brands thruout the retail side of the snow industry here. Burton represent a large side of the market here yes as the brand has had a long association with the country. thru its $$ behind the NZ Open since forever and the company have been sending their riders down here filming and shooting for the B(how many times has terje heli'ed in canterbury..........alot

)they have a large presence. the market is nothing like US/Euro and is small and spreadout over our two rocks. i know i see other brands out there tho not in the voluumes of the B.

dirts mcgirts · 05-17-2012, 01:19 PM

heres a little info for the kiwis.
higher ground, the sole distributor of burton and their brands(anon, red, gravis AK) has just gone into recievership. basically they had mad debts, and cant afford to be what they used to. burton had such a heavy presence because as new zealand was emerging mainstream within the industry, burton(as they do) jumped on and capitalized. a good mate of mine owned one of the first snowboard shops in the country, and burton made it all happen. but looking to the future, other brands are stepping up. sportive, a distributor out of CHCH has smith optics, Ride, K2, and a few other big names and they will be pushing big time.

i know this from working at 2 major board shops in queenstown, and burton will be in the shadows of other, emerging labels.

check out ALTA in queenstown, or Small Planet Sports on shotover, both hook it up. everything you need between the two.

03-23-2011, 01:02 PM	#1 (permalink)
rich hand Junior Member Join Date: Mar 2011 Posts: 6	NZ & Burton 90% of what I see for sale in NZ is Burton, do Kiwis love Burton or is just the way the industry has been governed over here?

04-26-2011, 01:49 AM	#2 (permalink)
kneedeeppow Junior Member Join Date: Apr 2011 Posts: 9	We have pretty good coverage of the top brands thruout the retail side of the snow industry here. Burton represent a large side of the market here yes as the brand has had a long association with the country. thru its $$ behind the NZ Open since forever and the company have been sending their riders down here filming and shooting for the B(how many times has terje heli'ed in canterbury..........alot)they have a large presence. the market is nothing like US/Euro and is small and spreadout over our two rocks. i know i see other brands out there tho not in the voluumes of the B.

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05-17-2012, 01:19 PM	#3 (permalink)
dirts mcgirts Junior Member Join Date: May 2012 Posts: 16	heres a little info for the kiwis. higher ground, the sole distributor of burton and their brands(anon, red, gravis AK) has just gone into recievership. basically they had mad debts, and cant afford to be what they used to. burton had such a heavy presence because as new zealand was emerging mainstream within the industry, burton(as they do) jumped on and capitalized. a good mate of mine owned one of the first snowboard shops in the country, and burton made it all happen. but looking to the future, other brands are stepping up. sportive, a distributor out of CHCH has smith optics, Ride, K2, and a few other big names and they will be pushing big time. i know this from working at 2 major board shops in queenstown, and burton will be in the shadows of other, emerging labels. check out ALTA in queenstown, or Small Planet Sports on shotover, both hook it up. everything you need between the two.