i don't ride hard boots, i have used plastic boots for mountaineering but never snowboarding...i have done a fair bit of splitboarding in softboots.
to me personally those kinda look like a bastard stepchild... i think you'd only get the worst of both worlds. too much play between the softboot and the rest of it to want to use it for skinning let alone downhill
guys already use hardboots with success albeit with a bunch of mods usually but i think that the guys that choose to rock hardboots already have a few nice models to choose from.
people choose to use hardboots for specific reasons: control, less play, crampon capabilities, light weight, durability. here you are paying $1,000-1500 for a softboot - with the life of a softboot, with an exoskeleton.
the company here is marketing these to skiers who want to be able to walk around in there boots after they're done riding... not exactly JeremyJonesdeeperfurthergnarlierscariersnowiercold ertravisricecore is it?