Did anyone see this at the bottom of their Kickstarter?
The greatest threat to our product is the potential for knock offs or the introduction of an inferior product that has a greater promotional budget. The greatest danger for this lies with the Burton Corporation. We intend to mitigate or nullify this by:
Rapid market penetration and recognition through product placement and social media. Van Bregmann has a social media guru for the on line promotion and search placement for the Quick Stance. Our target audience communicates via social media.
Secondly, we will initiate multiple licensing agreements with smaller board manufactures so they can sell a board package that offers their unique design with the latest in binding technology.
Thirdly, we will pursue copyright and patent infringements aggressively.
They're basically saying that any money they get is going to be thrown at legal fees. This is just pissing money away.