The secrecy and tease marketing is no surprise at all. Anytime a good new idea is introduced in our industry it is copied by all the other brands by the next January for SIA. Four hole, step-ins, baseless binders, toe caps, ratchets, highbacks, low-backs and toe ramps are just a few examples of binding related innovations which were whored out by most major companies within one season after introduction.
The part I find hilarious is how you people are hating on the product without ever having held or ridden one. I will save my opinions until I have actually gotten to see one in person.