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Old 12-09-2011, 02:59 PM   #1 (permalink)
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Default New technology?

NOW Snowboard | The Future is NOW

game changers in the snowboard industry, gave their innovative new bindings to professional snowboarder, JF Pelchat. In the video, Pelchat raves about the ease of his riding and how loose he can ride his boots with the new no high-back bindings. Jesse Fox, Associate Editor for Snowboard Canada Magazine, said ď[The bindings] make me feel like Iím riding a skateboard more than any other binding Iíve ever had, thatís for sure.Ē

Watch the clip from NOW Snowboarding.

JF Pelchat Straps In With NOW Snowboarding | TransWorld Business
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Old 12-09-2011, 03:33 PM   #2 (permalink)
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Game changed? New tech? Innovation? No. Dave Downing was riding no highbacks like 10 years ago, Dave Lee has been doing it for years, J.O.E. was riding no highbacks and untied boots for hot dawgs....
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Old 12-09-2011, 03:39 PM   #3 (permalink)
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Watching the videos looks like there's something else going on with that arched base. He mentioned "skateboard truck technology" The foot pivoting back and forth?
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Old 12-09-2011, 05:01 PM   #4 (permalink)
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looks like they have highbacks to me. whats the scoop here? what am i missing?
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Old 12-09-2011, 05:51 PM   #5 (permalink)
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Quote:
Originally Posted by Nivek View Post
Game changed? New tech? Innovation? No. Dave Downing was riding no highbacks like 10 years ago, Dave Lee has been doing it for years, J.O.E. was riding no highbacks and untied boots for hot dawgs....
Gotta be more too it then that. If it rides as well as guys at that level need it to and it has taken years of R&D I am gonna go out on a limb and saying it is more than going early 90s and sawing off the highbacks. Though I could be totally wrong as well.

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Old 12-09-2011, 06:05 PM   #6 (permalink)
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I vow to never buy a pair of these bindings simply because of this annoying hype advertising. Don't show the product. Just show a bunch of pros talking about the product. Of coarse every single product to ever come out has had some type of pro saying it was the best shit ever.
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Old 12-09-2011, 08:29 PM   #7 (permalink)
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I'll keep an open mind, but my first reaction is like John Doe. All about how great they are, nothing about WHAT they are. Yawn. Call me back when you have details.
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Old 12-09-2011, 10:24 PM   #8 (permalink)
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LOL, what the fuck is this shit? That video was the biggest load of bullshit i've ever seen. If you have an innovative new product, fucking show it to us. I'm calling bullshit snake oil here.

That video made that company lose so much respect in my book. And i've never even heard of the company ffs.
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Old 12-09-2011, 10:30 PM   #9 (permalink)
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I know when you bring out something supposedly revolutionary you should likely be a bit more open but some people really don't seem to get tease marketing. This bit is just to get people talking. Looks like they forgot the people who'd be talking are boarders who are used to people claiming huge breakthroughs only to be found out for snake oil salesman.
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Old 12-12-2011, 12:23 PM   #10 (permalink)
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The secrecy and tease marketing is no surprise at all. Anytime a good new idea is introduced in our industry it is copied by all the other brands by the next January for SIA. Four hole, step-ins, baseless binders, toe caps, ratchets, highbacks, low-backs and toe ramps are just a few examples of binding related innovations which were whored out by most major companies within one season after introduction.
The part I find hilarious is how you people are hating on the product without ever having held or ridden one. I will save my opinions until I have actually gotten to see one in person.
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