And your results reflected the sites that most often had those words in that order. That's ALL your results reflected.
Again, how many people read this forum? If it's as prevalent a voice in snowboarding as previous posters are implying, shouldn't there be an opportunity to engage in honest conversations that can impact product development? Why waste time on flame wars and the like?
Traffic Rank: 256,503 United States Flag Traffic Rank in US: 76,099
Traffic Rank: 257,965 China Flag Traffic Rank in CN: 57,016
As far as forums go, you can see this forum ranks higher than EL on an international basis and in the US. EL gets a majority of it's traffic from China. Judging by the spam I've seen there, not surprised.
We've already seen this site have a huge influence on a company's bottom line fwiw.