Union Atlas heel cushion. Is this how its supposed to be? - Page 2 - Snowboarding Forum - Snowboard Enthusiast Forums
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Old 11-14-2012, 12:51 PM   #11 (permalink)
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Props to Union for signing in to respond to this thread. Hopefully they continue to engage the members of this forum and all the people looking for information, advice, etc.

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Originally Posted by ShredLife View Post
why don't you address your idiot rep Johan and his grade-school marketing techniques on this board.

why don't you innovate your toe straps to keep up with the rest of the snowboarding industry?
Look I'm not the boss of you but this is really inappropriate. Especially in light of what appears to be a mature, good-natured response by Union, there's absolutely no need to hijack this thread to try and dredge up that nonsense (which Mods here and EL handled it in a pretty good way) or your own personal beef with Union/C3/Johan.
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Old 11-14-2012, 12:51 PM   #12 (permalink)
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Quote:
Originally Posted by ShredLife View Post
why don't you address your idiot rep Johan and his grade-school marketing techniques on this board.



why don't you innovate your toe straps to keep up with the rest of the snowboarding industry?

First of all, Johan isn't our rep. I'm not defending him, just to be clear on that. He's a very passionate person who has sacrificed a great deal for our brands. His wife and kids have as well. So when somebody hates on our brand, he takes it personal. Doesn't make it right, but it is what it is.

I have no idea what you do for a living, or if you have mouths to feed. If you do, maybe you can understand. Again, I'm not defending his actions or apologize whatever he did.

---------

You are entitled to your opinion about our toe straps. Not all boots work ideal with our toe straps. The same can be said for any binding brand.

It's important to have them adjusted correctly, obviously. Proper heelcup adjustment is key to toe strap fit. Nike, 32, Vans and Burton all fit great with Union.

Every model in our new line has new toe straps that are improved.

Lastly, you probably don't realize that there is a patent battle going on with toe straps right now, and we have steered clear of any patent infringements.
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Old 11-14-2012, 01:13 PM   #13 (permalink)
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Thanks for answering my question! If for some reason I did have an issue with the EVA coming apart would that be covered under the base plate warranty? If you don't mind me asking, why didn't you just fill the whole heel with EVA like the contact pro?

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Originally Posted by UNION INHOUSE View Post
This is my first post, and the first snowboarding forum I've ever signed up to. Hopefully I can answer any questions pertaining to Union. For the record, I am one of the founders of Union and have been snowboarding for 27 years. That just made me feel very old...... I'm not trying to claim, or try to be the authority of all things snowboarding. I just want everybody to know that I'm not some intern working at C3, and know a thing or two about snowboard bindings.


Addressing your question - Yes, they are designed this way for added cushion in the heel area. I think you are over-analyzing it a bit (no offense). Just go ride the bindings, and I assure you won't have any issues with the binding being "too soft" in the heel area.

Travis Rice says that the Atlas is the best binding he's ever ridden. That's the honest truth. If anybody in this forum knows Travis, you know he's a man of his word, and has extremely high standards for gear. Probably 80% of our team rides the Atlas base and none of them have ever had any issues with EVA.

Thanks and happy shredding.
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Old 11-14-2012, 01:37 PM   #14 (permalink)
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Quote:
Originally Posted by UNION INHOUSE View Post
First of all, Johan isn't our rep. I'm not defending him, just to be clear on that. He's a very passionate person who has sacrificed a great deal for our brands. His wife and kids have as well. So when somebody hates on our brand, he takes it personal. Doesn't make it right, but it is what it is.

I have no idea what you do for a living, or if you have mouths to feed. If you do, maybe you can understand. Again, I'm not defending his actions or apologize whatever he did.
well he is a sales rep for Union/Capita isn't he?

what does having children have to do with it?

people who are snowboarders and are not blinded by some twisted sense of brand loyalty have complaints about the functionality of your product. i'm not the only one. feel free to deflect all criticism as my fault, but you'll be doing your market (snowboarders) a huge dis-service.
So how does Union Sales Rep choose to deal with it? by pitting a forum of sycophants against other snowboarders for the promise of free gear. sad. very sad.

good luck with your damage control exercises.
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Old 11-14-2012, 01:40 PM   #15 (permalink)
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Quote:
Originally Posted by ShredLife View Post
well he is a sales rep for Union/Capita isn't he?

what does having children have to do with it?

people who are snowboarders and are not blinded by some twisted sense of brand loyalty have complaints about the functionality of your product. i'm not the only one. feel free to deflect all criticism as my fault, but you'll be doing your market (snowboarders) a huge dis-service.
So how does Union Sales Rep choose to deal with it? by pitting a forum of sycophants against other snowboarders for the promise of free gear. sad. very sad.

good luck with your damage control exercises.

such a bitter, bitter old man.
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Old 11-14-2012, 01:47 PM   #16 (permalink)
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Keep it civil guys. Questions were asked about Johan, they were answered. Maybe not to your liking, but you got one.
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Old 11-14-2012, 01:48 PM   #17 (permalink)
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such a bitter, bitter old man.
such a shill... too bad you didn't win the bindings lil buddy.
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Old 11-14-2012, 01:50 PM   #18 (permalink)
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Quote:
Originally Posted by ShredLife View Post
such a shill... too bad you didn't win the bindings lil buddy.
Like I said, I didn't want them and that wasn't the catalyst to make me jump over here. Stoked that Phony and matty got them, they're fun bindings, had them last year.
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Old 11-14-2012, 02:00 PM   #19 (permalink)
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Quote:
Originally Posted by ShredLife View Post
such a shill... too bad you didn't win the bindings lil buddy.
Even though you may not think so, you're belittling yourself WAY more than you think you're belittling others. People are starting to notice.


OP, that's the way they're designed. Coming off of forces and contacts they felt a little weird to me too, when I first strapped in and I had the same reservations as you. However, after riding them, I found that, sinking feeling, wasn't there at all and that the binding was actually quite nice and damp in the heel. I am, BY NO MEANS, comparing myself to T.Rice, but they're also my favorite bindings ever, and allowed me to sell my Cartels.

Have you ridden them yet? If so, and it still felt weird and something you can't get over, then definitely swap out. If not, I say give them a try.

Alka, I actually don't/won't have the team bindings for very long. I'm sending them to Jerms! Spreading the stoke.

Last edited by phony_stark; 11-14-2012 at 02:11 PM. Reason: What Dave said.
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Old 11-14-2012, 02:05 PM   #20 (permalink)
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why are YOU on here, besides of course to win free bindings and give ridiculous advice beyond your scope of knowledge?
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