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Old 01-13-2013, 09:56 AM   #1 (permalink)
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Default Strewth Bindings - New Speed Entry System

Hi guys. Yes, this is another post for a new Kickstarter campaign.

While we know the reception these posts can often get, we hope this one is worth a few minutes of your time.

In the interests of following the forum rules, there is a video attached, and while it wasn't made specifically for the forums we hope it does the job, and tells you a bit of what we're about.

Here's the link: Next Generation Step-In Snowboard Bindings | Indiegogo

Give us your honest feedback. We're thick skinned Aussies so the usual gentle treatment of this forum is not likely to offend.

Cheers and thanks for reading.
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Old 01-13-2013, 10:14 AM   #2 (permalink)
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I see a solution that's already been done by 4 other binding companies. Also is it really that hard to bend at the waist and strap in? I haven't sat down to strap in, in about oh 15 years.

Looking at the design of it I can already see that it's flawed. You have more moving parts which = more potential for problems. Your baseplate is too thick and will deaden the feel. I'm guessing it's this thick to make room for the lever which has to function to release the straps.

Also do you feel 100k is enough start up capital to make molds? Which factory are you using for this? Why do you feel your product is so much better than what is on the market from established brands? What is your 1, 3,5,8, and 10 year plan?

The way I look at it, yet another company making an inferior product. I can see that now in the way you're prototyping and knowing that it takes at least 2 if not 3 to 4 years to get a binding to where it needs to be.
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Old 01-13-2013, 11:08 AM   #3 (permalink)
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I'm a little more positive than BA, but you have to remember that he's got a lot more years in the industry -- and he reviews gear for a living. I'm just an end-user. And a tech nerd. Also I own Flows so I'm already a fringe nutcase.

Anyway, criticisms are more useful than compliments, so here's mine in no particular order:

1) I agree with BA about the base. It looks too thick and it's off-putting. If you can't physically shrink it any, maybe you can disguise it in the design.

2) My concern is that because the mechanism is invisible (unlike Flow or Cinch) I tend not to trust it. You're going to have trust issues, so you'd better have a damned good warranty and make a big deal out of it.

3) You're at a disadvantage for the North American market because of your location. You need to establish an American presence. Example I'd think of is Ruroc helmets. UK based only, mail-order only, and I won't buy one even though I kind of like them (told you I'm a tech nerd). Like a lot of people, I'd like to see one first.

4) On the don't-trust-the-mechanism front, these things will need to be publicly play-tested a lot. I'd be concerned about accidental release, either from snow pushing up the lever, jarring impacts triggering the release, or just hard riding forcing it open.

5) Ugly. I know this is shallow, and I know this is a prototype, but that's why we have Photoshop. Put together some sexy sample production designs.

I don't know how ready-for-prime-time your prototypes are, but you could consider sending a couple of sets to some independant testers like Snowolf or BA (if you can get him to stop laughing). Hell, I'd be happy to try them out but I have no rep so doubt that would help you much.
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Old 01-13-2013, 11:26 AM   #4 (permalink)
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I put your video on mute when I watched.

Did you do ANY market research of real snowboarders? If you had you'd know you are trying to fix a problem that doesn't exist. Head on over to the board room and take a look at page one of the 2014 gear thread. Flow. that is your main competitor. Can you honestly say that your stuff will out perform?

And does anyone else remember the last time we had hands free entry bindings? Clicker. Typing that sends shivers down my spine.
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Old 01-13-2013, 11:34 AM   #5 (permalink)
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I'm a Flow user, and that's after having tried Cinch's. I also own some Rome 390s but rarely use them. But there are some things about Flows that do piss me off. There's room for a different design IF it's demonstratably better in at least some areas. But having said that, you are fighting over a piece of a fixed-size pie. Bit of an uphill battle.
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Old 01-13-2013, 12:17 PM   #6 (permalink)
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Quote:
Originally Posted by Donutz View Post
4) On the don't-trust-the-mechanism front, these things will need to be publicly play-tested a lot. I'd be concerned about accidental release, either from snow pushing up the lever, jarring impacts triggering the release, or just hard riding forcing it open.
I never thought of this when I watched the video but it is a valid point. Especially since Flow's did have an issue with snow pack forcing the ratchets tighter.

Another point of possible failure. Freezing up?? Is it possible for snow to pack in that lever area and 'not' allow it to release.

Thoughts from a fellow Flow user, 4 pairs under my belt. No industry experience just a fellow end-user like Donutz and many others. Doesn't mean our points are any less valid than those with a much greater experience though.
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Old 01-13-2013, 12:59 PM   #7 (permalink)
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I like the idea, and I think there is a niche there that if you could make a BETTER binding than Flow you could take them, but like others have said, there are a lot of things that would have to work flawlessly for you to pull it off.

- Mechanics need to be worked out so there are no failures... including freezing of the locking apparatus or snow packing in there.

- Baseplate is thick... and I can imagine the whole thing isn't exactly light.

- Since the heel cup moves, I can see there being a lack of response even when locked in. If it is not 100% solid and immovable when locked, both heel and toe turns would not be responsive and the whole binding will be sloppy.

- Have you done and stress tests at different angles to see if it is possible to eject from these bindings during a fall?

I'm not concerned with cool colors and designs at this point, and I don't know why anyone would be. This is a prototype... colors and graphics should be the last thing you are thinking about with this new design.
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Old 01-13-2013, 01:34 PM   #8 (permalink)
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Quote:
Originally Posted by BigmountainVMD View Post
- Since the heel cup moves, I can see there being a lack of response even when locked in. If it is not 100% solid and immovable when locked, both heel and toe turns would not be responsive and the whole binding will be sloppy.
with the additional question of whether it would stay tight after some hard use. If the thing starts to get sloppy after a couple of months I sure wouldn't replace it with another of the same.
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Old 01-13-2013, 01:35 PM   #9 (permalink)
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I agree with all above. Especially with the publicity, you will need some testers like snowolf or BA to test and review them in a good (or bad) way.

Maybe you can to a little tombola and send a pair to the winners to review them?
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Old 01-13-2013, 02:53 PM   #10 (permalink)
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Thanks for the replies. All good constructive stuff.

I did post a reply but it's disappeared into the internet, so sorry if this is a double up.

The main point to keep in mind is, this is a prototype. We haven't focused on making it pretty yet. The main point up to now has been to prove the concept.

Yes, the baseplate is thick. This is due to the prototype materials not being as strong as production materials, and therefore we've had to compensate. In and end production model with production materials the baseplate would be a normal thckness.

We have done a fair bit of stress testing so far, and even with prototype materials the binding has held up well. We'll be doing full scale stress testing with production materials and more riders come this southern winter.

Also, we're not aiming to be the next megacorp, just focusing on a niche market. There are people who liked step-ins, even with the problems, and some people just don't like Flows etc.

Thanks for all the comments and please keep them coming.
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