new company that started up about 2 years ago when sierrasnowboard.com (now trusnow) went down the tubes. As said above they are made in the same plant as nitro, and a few other companies. Ive never ridden one, but ive considered it, unfortunately never had the opportunity. As far as the owner being an arrogant asshole I don't know which one he is talking about... I've spoken to Doug in the past and he seems like a decent guy.
Bottom line is they are a new company out of Truckee California, and don't have the money or man power of the burtons, and mervins of the world. Therefore they don't have as many options as bigger companies...
It comes and it goes. Get it while it Lasts.