As I said before, Dogfunk/Backcountry Price - %30 = What everyone else is charging.
I love Brociety, but you've got to pick your battles. They let you see your exact shipping charges BEFORE you place the order. Don't blame them if you get sucked in to paying insane shipping charges, you could have just walked away instead of clicking 'place order'.
Put the item you want in your cart, figure out the final cost, and then quickly Google/Ebay search for it elsewhere to see if you're actually getting a deal.
As for local board shops, I'd love to support them if they supported me. But they fill their sales floors with Burton whore monkeys who have no idea what they're talking about... at all. I'll give every local shop a chance, but they invariably blow it when an overly hairy kid with a Technine hat, who is purposely trying to act more stoned than he really is because he thinks it's cool, tries to sell me Burton freestyle boots and bindings for a freeride setup or something equally asinine. If I've got to do ALL of my own research and have to know what I need before I even walk through the doors, then the entire reason and justification for a local shop's existence in this economy has just evaporated.