As far as renting go, you'll probably find that everyone in qtwn have got similar prices. If you rent from town itself, the prices are probably cheaper than on the hill and less mucking around. However, renting on the hill means that if you somehow picked the wrong sized boots or something, you can get them to change it for you on the hill rather than having to put up with it or coming back down into town.
As for in-town rentals, Quest and Alta are always good. The folks who work there know their sh*t.