On some of you guys opinions I agree, but on some disagree. I have an 07 burton Dominant and real old burton missions. I agree that they are over priced, but my board was half off. I was looking at a rome artifact and rome agent, but the burton was actually cheaper and I had heard only good things about the dominant. I hate the missions, the cranks slip notches and wont always open, but i make do with what I have. I love my dominant. Burton can be compared to Apple computers. Way overpriced, great computers though. 75 dollars for a new powerbook charger is ridiculous, but the products are great. there is a reason why Apple is an industry standard for Video and Photography production, and there is a reason that Burton is in a way an industry standard for snowboarding. Overall, they are great at marketing. When a newbie learns about snowboarding, they learn about Burton because they are agressively marketing to that demographic, that is not to say that there products are horrible, but you would see other brands on newbies if the brands actively marketed to the incoming crowd.