this brand loyalty thing is a weird one.
i can see how it benefits the brand corps etc.... but really for consumers, it just constrains your range of choice. this is in no way a good thing.
ultimately and of course, it is all a matter of ego and how fragile it always is! people buy stuff that they might think is the 'best' or the most 'trendy'. if they see other people using other stuff, then there is the suggestion in the doubtful minds, that their taste and choice is some how wrong or inferior!
how dare people be individualistic!
to this end, people oppose the Burton way and at the same time, the same people (or other similar minded peeps) adopt loyalty to another brand...oh say, 'Rome'.
give it a season or two and watch the Rome haters come out of the wood work!
at the end of the day, snowboarding's essence is of self expression. it is what seperates us from the skiers, as they regimentally follow the piste tracks, and complain about the off piste / back country sideways sliders!
and so it is ironic that despite the wealth of brand out there.... they are all effectively offering the exact same product! before long, the most rebellious, self expressionate thing a snowboarder can do, is buy a pair of skis!