Actually I ask myself the same question. Defintely not too sure why people dont like it and why you really don't see anyone riding one. I looked on ther website and they actually don't really have a big selection of boards to choose from, and they have nothing below a 149 in men's sizes. They barely have any park boards, they don't have a jib-noodle board, and the rest of their all-mountain boards seem like theyre all the same. As for quality, maybe the boards are good, but as far as selection I think they're lacking.