burton has been guilty of the ultimate douchery ever since Jake tried to patent "snowboarding" in the early 90s (as if he invented it)...he was trying to be able to license "snowboarding" in any form, but, fortunately for us, that didn't work out.
The 3D insert design was the next in a series of attempts to get people to use only their products. Notice how the disclaimer says nothing about warranty...it's more like intimidating lawyer speak for "use only our stuff, or we'll see you in court"
From a business standpoint, you have to give burton credit for trying just about everything in their power to make us theirs, and only theirs...but their reputation has suffered, too
Last edited by extra0; 01-31-2010 at 03:34 PM.