There are many reasons people hate on Burton, some legit, others not so much.
1)The snowboard community is deeply rooted in punk, anti-establishment counterculture. That attitude with many of the passionate riders is still alive & well, and Burton is the big kid on the block. Making it the cool thing to do.
2)They have for the most part priced themselves out of the competitive market (relying on their reputation and R&D to sell their product), they've leaned towards brand exclusive products with ICS/est and 3 hole binding mounting, and they've made it hard for other smaller businesses in the past to gain footing on the market. These are the reasons many will say Burton has sold out. And in a way, they have.
3) Brand loyalty. Ask anyone who rides a Victory, Suzuki, Yamaha, Honda, or custom chopper and they'll tell you Harley-Davidson "Fucking Sucks/Sold Out" etc. They will tell you it's because harley makes a shit product that costs way too much money for what you get. Harley riders will tell you it's because they are envious and wish they had a "real bike". (I ride a Victory because I love the style of my Hammer and I got a hell of a deal on it. But I have no hate for HD)
Snowboarding is the same. Some people believe Burton is the only good product on snow and everything else is "cheap shit", and others believe Burton is charging WAY too much money for their top of the line equipment, and that they are doing too little to make their lower end, affordable gear, reliable and cutting edge. They will tell you, "I had a buddy who used his Cartels only once and they lit on fire causing an avalanche and complete extinction of the unicorn", I actually had a dude tell me he hates burton because he went through 5 brand new Burton boards in one season. I could believe it if he was a competing sponsored rider or got deals because he works in a board shop, but he doesn't.
4) (This kills me to say because I ride Burton gear) Burton is one of the top indicators on the poser checklist. Not that eveyone who rides Burton is a poser, but a lot of douche bag fucks that believe what you wear, what you drive, and what you buy, determines social status, also ride a lot of Burton. And they falling leaf all over your line on their CX or Vapor after talking a ton of shit they can't back up over Jaggerbombs in the lodge.
Having said that, I ride Burton. It's available in the local shops, I started years ago on a burton deck, their gear hasn't given me a reason not to trust them, and they give a ton back to this sport I love. I am a rational person who can appreciate both sides of the argument, but at the end of the day I'm just gonna get out there and ride. I don't care if someone wants to call me a poser because they're more than welcome to follow me off that drop or kicker, I work full time to pay for my morgage, vehicle, bills, lift passes, and gear. But I don't have time to listen to a 14 year old kid tell me he doesn't respect Burton's business practices while he's wearing NIKE.
Opinions are like an asshole, everyones got one and that's mine.
'12 Lib Tech T.rice / '12 Burton Cartels
'10 CustomX / '10 Co2 EST
Last edited by Dano; 10-18-2010 at 09:13 PM.