HAHAHA your apple/foxxcon example isn't even accurate. Your scope of snowboarding is so far smaller than anything that is out there you have no clue what you're talking about. 2 years I'm pretty sure I can find a couple posts where you just said you got your first "industry" job in a fucking rental shop a few months ago. Rental shops are so far down the totem pole you almost don't even matter. Ever been to SIA, the Allenburg tradeshow, The Stratton on snow, do you even know who any of the reps are in your territory that are heavy hitters?
Oh your boss has 20 years awesome I have 14 years in this and if I wanted to I guess I could go on and on about how I've worked for the oldest snowboard shop in Canada with over 60 years experience, then couple that with guys that had 40 years, 30 years, 20 years of experience as well. It means fuck all when the shit is in your eyes.
Why don't you put down your Transworld or Snowboarder magazine and go pick up OnBoard, Whitelines, Pleasure, or any of the Euro magazines and see what they have going on. Or start reading Board Sport Source instead of TWBiz. Snowboarding on a global scale is way bigger than anything you could think of from fucking Pennysltucky.
You want to talk economics OK here's one for you I've worked for 3 of the top biggest wintersports retailers in this country in the last decade. Every store has sold in the million dollar range and every company has buying power in the 100 plus million dollar range. I've watched them shift from straight snowboard companies to more ski manufactured brands because the demand was there. This isn't even taking into account the Euro/NZ/Aussie market or the now emerging Korean/Chinese market which can make or break a brand. I suggest you go look up Supernatural if you want to know what the Korean market can truly do for a brand 300% growth in 3 years.
They might not sell in your tiny microcosm of the universe but that's because the east coast is 5 years behind on everything. You guys are still selling used gear at 40% off and people think it's a good deal. Venture out in this world you'll learn a thing or two you dumb fuck. Till then yeah you are horribly small minded.
K2 has been making boards since 87 that's 23 years, Rossi while right now the company is in disrepair has made boards since I believe the same time frame, Salomon 12 years as the Salomon brand name, Atomic 10 plus years as Atomic before that they were Oxygen, Volkl has made boards since the 80's, Head has been there since the 90's. Why is it Mervin is now making skis? If these companies didn't have a market share why would they still be in business? Every company listed has a board of directors that demand facts and figures obviously they're doing something right globally.