Drunk with power...er beer.
Join Date: May 2010
Location: Vancouver, BC, Canada
Mentioned: 8 Post(s)
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No question there's some marketing involved. That shouldn't be a surprise to anyone. But if you consider all the factors that can go into the behaviour of a board -- pop, dampening, stiffness, pattern of flex from tip to tail, torsional flex, weight, weight distribution, shape (edge curve), etc. Now add changes like magnetraction for your edges, new materials technology, reverse camber and all the variations on it. Your friend is expecting you to believe that the snowboard companies got it just right ten years ago and no improvement is possible since then, despite the "add changes" I mentioned. Doesn't make sense. Being an engineer only helps if you bother to think about it. Anyone is capable of a knee-jerk dismissal.
Coffee is your friend. Everyone else is an acquaintance.