In all seriousness, durability is something I place a very high importance on. There are plenty of companies that make great boards that are fun to ride. What keeps me coming back to NS is that I know the thing is going to last. It's going to hold up.
Boards aren't cheap. When I buy one, I want to know that I'm going to be able to get my money's worth out of it. Every other board I've ever owned has looked worse after just a few days on it than one of my NS's do after an entire season. I have two NS boards with 50+ days on them and they look damn near new.
"People say that marijuana smoking is going to get in the way of my career. I say to them that on the contrary, my fighting career is getting in the way of my marijuana smoking." -Nick Diaz