Im just sick and tired of people only considering burton boards. read his post. a burton custom is not the right board for him. and the burton custom is most definently not "synominous with snowboarding". I dont hate burton, i have burton infidels and they have been great for me, the point i was trying to make was that burton is the go to option for many many people and its annoying that few newcomers don't consider a brand like venture or academy. and as for the name hot garbage, if you dont understand that then you need to go snowboard more
Haha, you're funny man, very funny. Did you do some kind of full immersion course to be this core? I only figure that, because you must have been away from real life reality for so so long, learning your skill sets of 'core boarder', either that or its time to cut back on the morning safety meetings...
Hey, I am all for suggesting other brands, I get where you're going with this. While there are many brands out there with equally as good products as Burtons there are a few things to consider.
Burton probably spends more in advertising in a half year that Venture and Academy make gross in a full financial year combined. Thats why the Burton name is out there, thats why its the brand of choice for people starting out or people not near a whole lot of snow shops, thats why alot of people haven't heard of lobster, yes, candleman, plague, smokin, shotgun (lol! as if!) and all those other little obscure boutique brands. When Shaun White is standing on the podium at the Olympics, its not a huge Academy sticker on his board that hes got pointed at the camera, its a Burton one, advertised to millions and millions of people around the world.
Aside from the advertisement stuff, Burton is a go too option because its everywhere. Wanna buy Cartels in Uzbekistan? Sure thing. Where's the Uzbeki Venture importer? Oh, you'll have to order that from their UK or Japan rep because there isn't one? Well, I guess thats 1 to Burton then isn't it. Want to buy a Never Summer board last year in New Zealand...gonna have to track down the Rep, but the website contract details are out of date, so you'll have to search some obscure fax number get his mother and ask her to get him to contact you, which he does a few weeks later and you manage to get a board in on his yearly shipment (this has now changed though, and you can buy them suckers on online at a local website).
When some new comer says they are going down to the shop to buy a Burton, and you say "how about a venture"...then would probably reply back "sure, i am going to venture down to the shop to buy a burton"
TRDR (too ranty didnt read version): New comers dont opt for Venture & Academy because they haven't heard of them.\
My only question is, why aren't you riding the unions?