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post #11 of 27 (permalink) Old 01-01-2013, 04:48 PM
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Seems they know their stuff. I'm from Europe, don't see many NS's here but afaik they are considered the Rolls Royce of boards. Loads of Nitro and Bataleon here. Might have sumfin tho do with the prices here, the 510$ Legacy that I've been eyeing is around 850$ here.
I think it's cool they don't sponsor a team. Word of mouth is worth a hundred times more and it even reached Europe. Look at all the NeverSummer fans on this forum!
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post #12 of 27 (permalink) Old 01-01-2013, 05:14 PM Thread Starter
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2-page spreads in twsnow...
Which one was it? I just flipped through the last 3 months and not one ad from NS. I have seen the odd ad in print before, but they don't really promote their "team" from what I've seen. I think it's interesting that they are doing things differently, it's obviously working for them. I read an article I found online about the company and found this quote interesting...

"Tracey concedes that the manufacturing component isn't always possible for companies, at least at first, but stresses that product quality should still trump graphics and a stable of high-profile team riders."

I don't really like how he kind of shrugs off the graphics (maybe he isn't but that's how I read into it), because that's the one thing I think could use massive improvement in their product. Isn't the graphics part of the entire product? I don't know why they almost seem to want to put such basic and stock looking graphics on their boards. With the money they save from having no team, why not hire a few half decent artists?

Here is the article:
How Never Summer Shredded the Snowboard Industry With Innovation | Entrepreneur.com
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post #13 of 27 (permalink) Old 01-01-2013, 05:50 PM Thread Starter
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Their boards look like they are put together by a "graphic designer" as opposed to an "artist". A little variety wouldn't kill them is all I mean, work with a few different people and appeal to a broader scope. Take LibTech for example... Some of their graphics I think are terrible, and some really good.. But they have a lot of variety in the line, multiple artists.
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post #14 of 27 (permalink) Old 01-01-2013, 06:13 PM Thread Starter
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Yeah this years Goat almost had me selling my current board, pretty much on the graphics alone, they are that sick! Who doesn't like wolves and chicks and fire?

I decided against it though and settled for this t-shirt from threadless to satisfy my need for chicks/wolves/fire

"HOT CHICKS ON WOLVES" - Threadless.com - Best t-shirts in the world



Now if I could get that made into a custom topsheet???? hmmmm
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post #15 of 27 (permalink) Old 01-01-2013, 10:15 PM
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Why pay a team when you can just give people with hard ons for free gear that are active online to endorse them? They should be paying people to R and D/endorse online since they aren't using their team to market.

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post #16 of 27 (permalink) Old 01-01-2013, 10:38 PM
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Just went on their website and to the team section and I can say I've never heard of these guys, even though there is alot!

NS Team | Never Summer Industries - Snowboards, Longboards, Clothing and Accessories - Powered by CLVR TV

I want to get a Never Summer board for my next board, just I've heard good things about them!
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post #17 of 27 (permalink) Old 01-01-2013, 10:54 PM
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Quote:
Originally Posted by TorpedoVegas View Post
Yeah this years Goat almost had me selling my current board, pretty much on the graphics alone, they are that sick! Who doesn't like wolves and chicks and fire?

I decided against it though and settled for this t-shirt from threadless to satisfy my need for chicks/wolves/fire

"HOT CHICKS ON WOLVES" - Threadless.com - Best t-shirts in the world



Now if I could get that made into a custom topsheet???? hmmmm
They do sell the 2013 billy goat graphic on a tshirt.

I train every day of my life as they have never trained a day in theirs. Alexander Karelin
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post #18 of 27 (permalink) Old 01-01-2013, 11:18 PM
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Actually, here is another way to look at this point you raised. I agree with you that the graphics on most of the boards is very neutral or generic, with the exception of the Infinity which I personally like so much, I paid extra to get that graphic on my Summit. Graphics is an extremely personal taste issue and when you step up the graphics more, you actually will reduce your market potential because while some will really like it, some will be turned off. As it is now, the worst a person will say is that graphics is boring; not something a person will forgo a purchase over.

Jeremy is more than a "half decent artist" and can produce amazing looking art. It's more of a marketing strategy I think to produce a graphic that 100% of the potential market can live with. There is not a board so ugly that some people won't by it. You will never see Neversummer produce something on par with those disgusting Lobster graphics.
My wife is native, she *had* to have this season's Infinity because of the topsheet this year.

She wanted the tech sure but she didn't want last year's, she wanted this year's.

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post #19 of 27 (permalink) Old 01-01-2013, 11:30 PM
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Originally Posted by Backcountry View Post
Just went on their website and to the team section and I can say I've never heard of these guys, even though there is alot!

NS Team | Never Summer Industries - Snowboards, Longboards, Clothing and Accessories - Powered by CLVR TV

I want to get a Never Summer board for my next board, just I've heard good things about them!
ha well i'm still on there but i'm not on their team anymore.
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post #20 of 27 (permalink) Old 01-01-2013, 11:35 PM
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ha well i'm still on there but i'm not on their team anymore.
Really!? What's your name?!
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