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Old 12-31-2012, 02:16 PM   #1 (permalink)
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Default Never Summer Team???

Ok, this has been puzzling me a little bit. I know that technically Never Summer has a "team" of riders, but who the hell are they? Every other snowboard company out there seems to have at least a few big name pro riders on their team (Burton, Lib, Capita, K2, Rome, DC, Nitro, etc, etc...on and on). I see them in videos, in magazine interviews, articles, photos, ads, etc.... but never anything really from Never Summer.

It just seems odd to me that a snowboard company that makes such a good quality product, and has such a following is so seemingly silent on this front. Do they not like spending money on the whole "team" thing? Do they focus their marketing on word of mouth? It's odd that a company with such a stable of big mountain freeride boards is absent from a contest like last years Supernatural for example.

Maybe they have some riders that I should know of, but I don't and I watch pretty much every video and read every magazine out there. It just seems odd to me.
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Old 12-31-2012, 02:21 PM   #2 (permalink)
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I've wondered this before to. For the record, if anybody from Neversummer reads this I own an Evo and love it to death, If you want to sponsor me I'm available!!!
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Old 12-31-2012, 02:22 PM   #3 (permalink)
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Yeah, they don't have any big name riders. I just don't think it's their style. It's not like they have any issues of selling all the boards they make. They basically just support local guys who they like.
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Old 12-31-2012, 02:59 PM   #4 (permalink)
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Which I think is awesome. I don't really follow or can even name more than a few big name riders. I'm sure most snowboarders are like me. My guess is they don't see the value in it, paying a big name guy something competitive to stay on board versus the potential revenue he could bring in. I imagine it's a very slim margin, in which case the benefits of having some non big pro on the team can be a much better option.
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Old 01-01-2013, 11:47 AM   #5 (permalink)
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Originally Posted by linvillegorge View Post
Yeah, they don't have any big name riders. I just don't think it's their style. It's not like they have any issues of selling all the boards they make. They basically just support local guys who they like.
pretty much this. You will also notice they do not put out a whole lot of video or advertising.

NS seems to have a pretty unique, intentional and specific mission statement that they allow to guide them...it certainly would be interesting to understand it better.

It is my understanding that their local factory runs 24/7 and they are upgrading to a larger one right now! Planning to head down for a tour once they get dialed in...
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Old 01-01-2013, 12:03 PM   #6 (permalink)
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When I took the tour of the NS factory Vince told me they don't sponsor "big name" riders because they would rather put that $$ into the boards they make. They put that $$ into R&D, and finding better materials to make the best boards possible.
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Old 01-01-2013, 12:27 PM   #7 (permalink)
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Pretty sure there was a guy riding an Evo in the superpipe during the last Olympics though. Maybe a French dude? Not sure if he was sponsored by NS or not.
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Old 01-01-2013, 01:30 PM   #8 (permalink)
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When I took the tour of the NS factory Vince told me they don't sponsor "big name" riders because they would rather put that $$ into the boards they make. They put that $$ into R&D, and finding better materials to make the best boards possible.
This. I saw a clip of their factory tour and the guy said exactly this. Pre-tensioned fiberglass is 10X more expensive than the usual fiberglass used in regular snowboards. They can afford to do that with not a noticeable increase in price to the competition b/c they don't pay big $ for marketing.

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Pretty sure there was a guy riding an Evo in the superpipe during the last Olympics though. Maybe a French dude? Not sure if he was sponsored by NS or not.
Correct. NS actually posted on congratulatory banner on their site after the event...but noted that he was not sponsored by them. Pretty cool.
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Old 01-01-2013, 03:31 PM   #9 (permalink)
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pretty much this. You will also notice they do not put out a whole lot of video or advertising.
2-page spreads in twsnow...
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Old 01-01-2013, 03:40 PM   #10 (permalink)
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2-page spreads in twsnow...
Yea and in CO Snowboarding as well. Still its just a one big sexy ad, its not a fucking energy drink with an action figure and concert.
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