Never Summer Team??? - Snowboarding Forum - Snowboard Enthusiast Forums
User Tag List

Reply
 
LinkBack Thread Tools Display Modes
post #1 of 27 (permalink) Old 12-31-2012, 02:16 PM Thread Starter
Senior Member
 
TorpedoVegas's Avatar
 
Join Date: Dec 2011
Location: Calgary, Canada
Posts: 397
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Never Summer Team???

Ok, this has been puzzling me a little bit. I know that technically Never Summer has a "team" of riders, but who the hell are they? Every other snowboard company out there seems to have at least a few big name pro riders on their team (Burton, Lib, Capita, K2, Rome, DC, Nitro, etc, etc...on and on). I see them in videos, in magazine interviews, articles, photos, ads, etc.... but never anything really from Never Summer.

It just seems odd to me that a snowboard company that makes such a good quality product, and has such a following is so seemingly silent on this front. Do they not like spending money on the whole "team" thing? Do they focus their marketing on word of mouth? It's odd that a company with such a stable of big mountain freeride boards is absent from a contest like last years Supernatural for example.

Maybe they have some riders that I should know of, but I don't and I watch pretty much every video and read every magazine out there. It just seems odd to me.
TorpedoVegas is offline  
Sponsored Links
Advertisement
 
post #2 of 27 (permalink) Old 12-31-2012, 02:21 PM
Senior Member
 
hot-ice's Avatar
 
Join Date: Nov 2011
Posts: 156
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
I've wondered this before to. For the record, if anybody from Neversummer reads this I own an Evo and love it to death, If you want to sponsor me I'm available!!!
hot-ice is offline  
post #3 of 27 (permalink) Old 12-31-2012, 02:22 PM
Veteran Member
 
linvillegorge's Avatar
 
Join Date: Jul 2009
Location: Evergreen, CO
Posts: 8,943
Mentioned: 2 Post(s)
Tagged: 0 Thread(s)
Quoted: 226 Post(s)
Yeah, they don't have any big name riders. I just don't think it's their style. It's not like they have any issues of selling all the boards they make. They basically just support local guys who they like.
linvillegorge is online now  
post #4 of 27 (permalink) Old 12-31-2012, 02:59 PM
tdn
-LIFETIME MEMBER-
 
Join Date: Dec 2010
Location: Boston Suburbs
Posts: 391
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Which I think is awesome. I don't really follow or can even name more than a few big name riders. I'm sure most snowboarders are like me. My guess is they don't see the value in it, paying a big name guy something competitive to stay on board versus the potential revenue he could bring in. I imagine it's a very slim margin, in which case the benefits of having some non big pro on the team can be a much better option.
tdn is offline  
post #5 of 27 (permalink) Old 01-01-2013, 11:47 AM
Banned!
 
snowklinger's Avatar
 
Join Date: Aug 2011
Location: L-Town
Posts: 6,925
Mentioned: 6 Post(s)
Tagged: 1 Thread(s)
Quoted: 284 Post(s)
Quote:
Originally Posted by linvillegorge View Post
Yeah, they don't have any big name riders. I just don't think it's their style. It's not like they have any issues of selling all the boards they make. They basically just support local guys who they like.
pretty much this. You will also notice they do not put out a whole lot of video or advertising.

NS seems to have a pretty unique, intentional and specific mission statement that they allow to guide them...it certainly would be interesting to understand it better.

It is my understanding that their local factory runs 24/7 and they are upgrading to a larger one right now! Planning to head down for a tour once they get dialed in...

Support Local Business
"Shop Smart. Shop S-Mart!" - Ash
snowklinger is offline  
post #6 of 27 (permalink) Old 01-01-2013, 12:03 PM
-LIFETIME MEMBER-
 
Join Date: Nov 2009
Location: Coal creek canyon, Co
Posts: 1,496
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
When I took the tour of the NS factory Vince told me they don't sponsor "big name" riders because they would rather put that $$ into the boards they make. They put that $$ into R&D, and finding better materials to make the best boards possible.


To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.
JeffreyCH is offline  
post #7 of 27 (permalink) Old 01-01-2013, 12:27 PM
Veteran Member
 
linvillegorge's Avatar
 
Join Date: Jul 2009
Location: Evergreen, CO
Posts: 8,943
Mentioned: 2 Post(s)
Tagged: 0 Thread(s)
Quoted: 226 Post(s)
Pretty sure there was a guy riding an Evo in the superpipe during the last Olympics though. Maybe a French dude? Not sure if he was sponsored by NS or not.
linvillegorge is online now  
post #8 of 27 (permalink) Old 01-01-2013, 01:30 PM
Senior Member
 
jliu's Avatar
 
Join Date: Jan 2009
Location: Toronto
Posts: 296
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Quote:
Originally Posted by JeffreyCH View Post
When I took the tour of the NS factory Vince told me they don't sponsor "big name" riders because they would rather put that $$ into the boards they make. They put that $$ into R&D, and finding better materials to make the best boards possible.
This. I saw a clip of their factory tour and the guy said exactly this. Pre-tensioned fiberglass is 10X more expensive than the usual fiberglass used in regular snowboards. They can afford to do that with not a noticeable increase in price to the competition b/c they don't pay big $ for marketing.

Quote:
Originally Posted by linvillegorge View Post
Pretty sure there was a guy riding an Evo in the superpipe during the last Olympics though. Maybe a French dude? Not sure if he was sponsored by NS or not.
Correct. NS actually posted on congratulatory banner on their site after the event...but noted that he was not sponsored by them. Pretty cool.
jliu is offline  
post #9 of 27 (permalink) Old 01-01-2013, 03:31 PM
-LIFETIME MEMBER-
 
legallyillegal's Avatar
 
Join Date: Oct 2008
Location: fuck Snowboarding
Posts: 4,491
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Quote:
Originally Posted by snowklinger View Post
pretty much this. You will also notice they do not put out a whole lot of video or advertising.
2-page spreads in twsnow...

THERE ARE SPECIFIC REASONS AS TO WHY I AM MORE LOCAL THAN YOU


To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.
legallyillegal is offline  
post #10 of 27 (permalink) Old 01-01-2013, 03:40 PM
Banned!
 
snowklinger's Avatar
 
Join Date: Aug 2011
Location: L-Town
Posts: 6,925
Mentioned: 6 Post(s)
Tagged: 1 Thread(s)
Quoted: 284 Post(s)
Quote:
Originally Posted by legallyillegal View Post
2-page spreads in twsnow...
Yea and in CO Snowboarding as well. Still its just a one big sexy ad, its not a fucking energy drink with an action figure and concert.

Support Local Business
"Shop Smart. Shop S-Mart!" - Ash
snowklinger is offline  
Reply

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the Snowboarding Forum - Snowboard Enthusiast Forums forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in









Human Verification

In order to verify that you are a human and not a spam bot, please enter the answer into the following box below based on the instructions contained in the graphic.



Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode



Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
Powered by vBadvanced CMPS v3.2.3
For the best viewing experience please update your browser to Google Chrome