Where do YOU like to spend your money the most?
Ideally, we'd all be buying about equipment in the same range, but I'm sure there's always certain places we all like to spend extra.
Whether you love to rock the $600 gore-tex jacket from some obscure russian brand, but couldn't care less if you were wearing jeans, or a $300 pair of goggles but enjoy frostbitten fingers, we all have little nitpicks.
I really love high end gloves and pants. Don't care much for fancy helmets or jackets.
Relatively, I would spend the most money on boots, then bindings, then board.