Its about marketing and sales. make it hard for the customer so they buy all burton shit, insted of a burton board with different parts etc. like the binding threads on the boards, instead of a normal 4x4 pattern burton have like a diamond pattern which means you gotta have that stupid adapter plate for the bindings. these companies operate to make money and work to get money the best way, they don't give a shit that you wanna snowboard. I like burton's stuff but i get the feeling that i'd never buy their stuff purely on morals and principles. healthy competition between companies is good but adding unadaptable products (from another companies point of view) to your line is tight. just shows that they really don't have the best interest of the sport in mind. I bet if another company made the same thread patterns and bindings to fit, burton would eat them alive in court.