you'd actually be really surprised. I've talked to a few nixon reps and shop owners that do well. They ceramic player was originally a limited run but they sold out of them so quickly that they now have it and all of the 'elite' line in normal production. Those actually sell really well. Also there is an article where one of the founders (Andy Laats) talks about how they originally stayed cheap, but realized people were buying more of the higher end watches... They have a few 4-5 that are over $400. So I feel safe that our highest price is $450. Yeah considering some of them are $750-$1300... and they sell through on those. nuts what people will spend.