This is news to me... - Snowboarding Forum

09-03-2008, 10:51 AM

Well i just heard and read that Burton snowboards bought: forum, jeenyus, foursquare and special blend. Also they bought DNA Distribution which is Alien Workshop, Habitat, and reflex. What the hell. Im not a hater of burton but what are they trying to do?

T.J. · 09-03-2008, 12:03 PM

OOOOOOOOOLD news. sorry. but yeah, i really have no problem with it for some reason.

Grimdog · 09-03-2008, 12:03 PM

Yeeahhhhh. That happened quite a while ago. That's business. If it wasn't Burton it would be Nike, Reebok, or another company superpower.

09-03-2008, 12:25 PM

yeah i saw it was a little while ago but new to me at least. Believe me i'm glad it wasn't nike or reebok.
I think it sucks when nike just out to make a quick buck with skateboarding and snowboard stuff cause its popular.
i try to stick to brands who are in it for the long haul.
MAybe that why burton got involved to save a strugglin company.

BurtonAvenger · 09-03-2008, 06:05 PM

OMG and Coleman lanterns owns K2!

Fyi burton also owns Channel Island Surfboards like omgzor.

Snowjoe · 09-03-2008, 06:08 PM

Lib-Tech, Gnu and DC's are owned by Quiksilver, oh and Bent Metal Bindings, not that I've ever seen those! So many "core" companies are owned by big corporate ones.

KIRKWOOD-$LUT · 09-04-2008, 01:43 AM

K2 owns like 50% of the sporting industry

09-03-2008, 10:51 AM	#1 (permalink)
mitchamus Guest Posts: n/a	This is news to me... Well i just heard and read that Burton snowboards bought: forum, jeenyus, foursquare and special blend. Also they bought DNA Distribution which is Alien Workshop, Habitat, and reflex. What the hell. Im not a hater of burton but what are they trying to do?

09-03-2008, 12:03 PM	#2 (permalink)
T.J. Veteran Member Join Date: Aug 2007 Location: Maryland Posts: 3,933	OOOOOOOOOLD news. sorry. but yeah, i really have no problem with it for some reason. __________________ Passion Over Fashion

09-03-2008, 12:03 PM	#3 (permalink)
Grimdog Senior Member Join Date: Oct 2007 Location: Alberta, Canada Posts: 780	Yeeahhhhh. That happened quite a while ago. That's business. If it wasn't Burton it would be Nike, Reebok, or another company superpower. __________________ My experience and what I do in snowboarding is really quite independent of the industry and the more independent it is, the more pure and better I feel about snowboarding.- Craig Kelly

09-04-2008, 01:43 AM	#7 (permalink)
KIRKWOOD-$LUT THE OFF PHISTE WHORE Join Date: Dec 2006 Location: CENTRAL COAST, CALI Posts: 674	K2 owns like 50% of the sporting industry __________________ "Beer is proof that God loves us and want us to be happy". Benjamin Franklin

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09-03-2008, 12:25 PM	#4 (permalink)
mitchamus Guest Posts: n/a	yeah i saw it was a little while ago but new to me at least. Believe me i'm glad it wasn't nike or reebok. I think it sucks when nike just out to make a quick buck with skateboarding and snowboard stuff cause its popular. i try to stick to brands who are in it for the long haul. MAybe that why burton got involved to save a strugglin company.

09-03-2008, 06:05 PM	#5 (permalink)
BurtonAvenger Veteran Member Join Date: Aug 2007 Location: Mountains Posts: 8,058	OMG and Coleman lanterns owns K2! Fyi burton also owns Channel Island Surfboards like omgzor.

09-03-2008, 06:08 PM	#6 (permalink)
Snowjoe Senior Member Join Date: Jul 2007 Posts: 585	Lib-Tech, Gnu and DC's are owned by Quiksilver, oh and Bent Metal Bindings, not that I've ever seen those! So many "core" companies are owned by big corporate ones.