I don't have firsthand riding experience with the Nike's but I did try on a pair of the Zoom's my friend bought when they were new and compared to my dual BOA Flow "the One" they were way lower profile, felt more like a sneaker, had an awesome liner, and were pretty comfortable. I will seriously be considering Nike boots for next season. They felt really good on my foot at least.
Not much info but I took the boot apart and it looked pretty well made, like I said the liner is awesome, and my friend now swears by them. In fact pretty much everyone in the local snow/skate shop is now in Nike's.