Playing devils advocate, why the hell would he buy from the shop if OP found a better deal online? Yet you preach trying on boots because they are your most important piece of gear. You have to try them on somewhere. If the shop is willing to help match a price then support your local business.. 85% of what I buy is from my local shop (and I buy a lot from simple beanies and wax to bindings, boards etc) so you "flaming" someone for finding a deal this time that a local shop is not offering or may not have is ridiculous. Get off your self righteousness and tell me EVERYTHING you buy is from your local shop!
I bought a pair of bindings recently from someone on this forum.
Everything else I use I have purchased locally, although some has been at bigger stores unfortunately.
Don't be mad cuz I quoted you, you made a short simple statement, which is gonna rub people the wrong way, it did ETM, myself and I'm sure others.
Going to a shop with the mindset of taking up their time to try on boots with every intention of buying them from someone cheaper online is absolute bullshit, and its called ethics, you can call it smart shopping, I'm not here to change you, but from where I can see, on my high horse, it looks and smells like bullshit.
And giving someone else advice to be a douchebag, is like being a douchebag x2.