Wiredsport

I know that there has been a lot said about Addidas and their entry into the snowboard market. One question that was brought up was how much would Addidas commit in terms of originality and design vs how much they would rely solely on heavy sponsorship, etc. We spent a half hour with the designers at SIA and snapped some photos and video. These are well thought out boots with a very cool (and easy) multi zonal lacing system, Soles developed through a tight partnership with Continental, an articulating outer with a nylon reinforced back, and tech heavy liners and footbeds. They fall at the high end of the market pricewise and are limited to two models at the start, but the boots do look great in person.





This locking closure at the ankle hinge isolatesthe lower zone in a very simple and secure manner. Each of the hooks above has teeth to allow fine tuning to the cuff zone.

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Nivek

I choose to remember how they had a tag on the back with 6-7 features that are being added or changed. There have been claims they've spent 3 years prototyping these boots and this is what they show us? It's pathetic. I do not believe they're in this to benefit snowboarding.

Not to mention their outerwear. Tracksuits? Wow.

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Extremo

You've got Addidas coming out with a basic boot design at a high end price point and they're getting all kinds of hype.

But small companies like Celsius and Deeluxe are making better boots at lower prices and get no mention? How does this benefit the industry?

NoOtherOptions

It doesn't seem like any new or unique tech involved in these boots. What's so special besides them being Adidas? I don't even get how a brand new boot doesn't have a speed lace or BOA alternative at this point. Blows my mind.

rfrich74

All kinds of hype? I see this one thread simply introducing them by a company that reviews and introduces product here from many different manufacturers all the time.

If you feel so strongly about what Celsius and Deeluxe are doing might I suggest you start a thread about the products you like and start your own "hype"?

bordsmnj

does addidas still own Salomon or vise versa?

snowklinger

I'm a big fan of the 3 stripes and always have been, but I'm not gonna let them in just "because".

I heard from people who picked them up at SIA that they were heavy as fuck. Like really really stupid unneccesary heavy?

Fingers crossed for final production.(I'll still wear 32 lol)

C'mon Nivek T9 is ok but track suits aren't?! Man a 10/10 or higher track suit with the stripes in a really ugly color would be dope!

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Soul06

They are going to get hype because they are a major athletic company breaking into a new sport for them. Its the same for any sport. There are always small quality companies here and there but if they can't afford the marketing to get their name out there they will never get the respect that may deserve.

As for these Addidas boots...that look HORRIBLE imho. I am not a fan of addidas styling as it is but these just come off looking half-assed to me

Extremo

You must not read the snowboard wire. With all the coverage Adidas is getting, esp in the wake of Nike's intro you'd think they were the only two boot companies out there. It's getting ridiculous.

I'm just saying I'd like to see all of the core brands that have been in the game for years get the same attention as the logo conglomerates.

BurtonAvenger

^This right here.

Adidas will be in snowboarding for 3 years no more and no less. Once those rider contracts run out gone.

Those boots are rushed samples with all sorts of issues. Show the tags that they had on the back that state they have to fix shit. The riders still don't have boots. And track suits seriously?

Wired Sports I know you sent Logan out there and he's a good dude but come on see through this BS these guys do not support snowboarding. They're following the Nike method of entry with less success because they rushed it. Fuck they spray painted Burton boots at X-Games!

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