I am going to go (barely)out on a limb here and say not much. Corporate brand boards are generally the cheapest boards any given manufacturer makes. A lot of them by companies that produce boards like Lamar or 5150. Not very high quality. The board would probably make a cool wall decoration or something like that. There was a Guinness board for sale in this forum last season. Same thing. I almost bought it for my bar downstairs. Definitely not to ride on.