I don't think it's genious, anybody that has done an hour of research while buying a snowboard will be able to call bullshit on this company.
It's just like Ugg or LV or D&G, someone said it was cool, they made it look like hot chicks use it, and thats it.
Its just a fucking purse, its just a fucking pair of sunglasses, its just a fucking snowboard, well...a shitty one.
To the target consumer for these snowboards, its the image, thats it.
And the reason why people are pissed off is that this bitch (I mean that in a bad way btw) tries to move her product by claiming that all the competitors are shit, and thats fucked up.
a good landing is anything you can walk away from.