Yep, in daily life I certainly prefer more muted, earthy tones. But on the mountain, I wear some pretty bright shit. It's easier to find each other on the mountain that way and in shitty conditions, it's easier for other riders/skiers to see you. Plus, like killclimbz said, if you're shooting pics, bright wins all day everyday.
"People say that marijuana smoking is going to get in the way of my career. I say to them that on the contrary, my fighting career is getting in the way of my marijuana smoking." -Nick Diaz