funny, i always thought it was some guys putting in marginal work - phoning most of it in in fact; to get free shit, make money from click thru advertising, and to poorly attempt to be relevant in the industry.
as or less useful than reading the companies' own descriptions of their shit.
This is more dead on than anything else.
The guy lives through click through advertising. Nothing wrong with that it's his choice, but the fact he's paying a shit ton for SEO
to boost that aspect speaks volumes.
I've met the guy that started it when I was working a demo for a friend. Nothing like watching a guy take a 165 powder board out on a day when it's 45 degrees, there's no fresh snow nor has there been any for the last two weeks, and with all seriousness say it was a stellar pow deck. It's not fair to anyone to bullshit that.
You know how life is Bro, the truth is always somewhere closer to the middle. I know El and some others like to slam the dude but the truth is that there is a shitload of work into what he has there and a bunch of people who have helped him. It wouldn't be worth it for free equipment. I sure as fuck wouldn't do it. Im just saying its easy to be a hater, but save it for Bob Costas and the rest of the people "outside" the riding community. No need to tear people's shit down in our own sport, we're not a bunch of crack dealers.
But to answer the OPs question I would agree that if they are bitching about a board's performance in just ripping some groomers then you might want to do more research on the board. I've ridden a lot of free ride boards they have reviewed and their impressions are usually pretty close to the mark. Im not a fan boy of their site but there is "some" useful info there. But just buy a board from Dogfunk and ride it, if its not what you want they will flip it for you. Why even waste time with asking a bunch of strangers.
There is a ton of work behind doing product reviews and they can always be done better and improved upon. But it's real easy to cut and paste a lot of specs from a companies site, boost your SEO
, and then affiliate advertise it to drive click throughs to make money. Great you found a way to monetize a site, but you aren't really offering anything to the greater good or "community". Then again this "community" has a lot of parasites that aren't doing anything to help snowboarding and instead are just people that said "fuck I don't want to be a cubicle jockey or ditch digger and I want to work in what looks like a fun industry". If you're going to do something in snowboarding do it to benefit it. As I say to myself snowboarding owes me nothing I owe it everything. Some people should look into that phrase a bit more.
There's plenty of reason to tear peoples shit down. If it doesn't actually benefit and in turn hurts the snowboarding community then definitely it should be called out. Again see above response.
As Shredlife has mentioned in the above quote it's more dead on than people think. Snowboarding isn't cheap and some people want free stuff, these people also become very fearful of biting the hand that feeds them. Seen it before and we'll see it again.
I do agree that everyone should do more research on buying a product and learn to not take one source as the gospel. Also question EVERYTHING.
That whole statement on Dogfunk is so fucked up and represents everything that is wrong in snowboarding. Thank god they got rid of that 100% satisfaction guarantee bullshit.