The key will be for them to embrace a park-only operation. Keep the beginner areas for the kids and what not, but for the most part, focus on building a stellar park.
Their park sucks compared to what you find in Summit. Better than Loveland's, but that ain't saying much. If you're gonna be park only, to needs to be fucking awesome. Quit trying to draw people in for terrain you don't have.
"People say that marijuana smoking is going to get in the way of my career. I say to them that on the contrary, my fighting career is getting in the way of my marijuana smoking." -Nick Diaz